Friday Facts #32 - The New Trailer

Posted by Tomas on 2014-05-02, all posts

Hello everyone,

so it is kind of obvious what the main topic of today's post will be. After months of waiting, the new trailer went public on Thursday (on time - YAY). Michal and Albert were working till like 5 a.m. to finish all the super final details, record the trailer and post it on youtube. Still we were unsure about the final result. The quality of the video is unsatisfactory compared to the original (Youtube recompresses the video) and we keep seeing more and more tiny little errors in the trailer - things like bad timing of honking when the train leaves the sorter, too close zooming now and there, one of the biters being rendered "inside the worm", clash sound on the bridge played a bit too early. So we monitored the reactions rather anxiously.

And we were overwhelmed. Positively. The trailer video got over 10k views the same day with couple of hundreds likes and many, many positive and encouraging comments. On top of that the trailer was posted on Reddit in r/Games and it got quite a bit of traction there as well. We received lots of great emails, tweets and the sales spiked significantly. And the cherry-pick is that today we got emails from guys at Gamasutra and PC Gamer UK who were interested in getting a copy of the game for potential articles / previews on these sites. So looks like the new trailer is doing its job:) Big thank you to all of you who contributed to this (by giving advice on trailer concept, spreading the word, liking, tweeting, etc.).

Maybe a little bit in the shadows of the new trailer comes the new Factorio logo (you can see it in the trailer as well as on the website). Quite a while ago we made a post which introduced our new logo prototype. This post was followed by a fruitful discussion on the forums. We took the major points from those discussions and put them into the new logo. That means we (and by "we" I mean Albert:)) fixed the shape a bit, added a more fitting texture and finally got a better ending wheel. We are really happy about the result. The old logo is gone long live the new one:) (we will update the wiki and forums soon ...).

By the end of the next week we will finish with some more "marketing / PR karma" steps. Things like:

  • Direct debit card payments. Don't have a Paypal account? No worries, you will be able to buy the game with a single "swipe" of your card.
  • Up to date screenshots with latest graphics (it is a pain to see new articles about Factorio popping up with half a year old screenshots).
  • New css template for the forums (including the new logo).
  • Further web polish - adding links to couple of good youtube preview videos about Factorio, maybe adding some logo resources for people to use when previewing the game, etc.
This will finally bring us to the state when we will be positive about trying to reach to the wider audience.

Oh yeah and apart from refreshing the youtube trailer page and scraping internet for feedback on the trailer we did some "regular work" as well. Namely for the multiplayer. The basics of synchronization layer, connection management and data transfers are in place. They haven't yet been tested together though - we are too afraid the whole thing will just explode - so for now we are writing tests for these like crazy. The next in line are lobby (to actually get players together and start / join the game) and changing the core game to properly deal with multiple players. After this we will hopefully start with some very early tests here over LAN. We will keep you up to date;)

I guess you all noticed, but there is a new steam engine graphics in the trailer. Albert said that we can't release the trailer with the old one so we listened. And it was imho a good decision. Checkout some gif animations from early vs. final version below:

And as always, go to our forums for the Friday Facts "afterparty" comments.